set it freemaryanne casasanta

“photograph of a copy of DDDDoomed, Or, Collectors & Curators of the Image – A Brief Future History of the Image Aggregator by R. Gerald Nelson unopened, published on Tumblr for online distribution by artist, also entitled, “set it free” 2011

“And as if each viewer’s history and state of mind were not already enough to drastically scramble any possibility of an image being interpreted in a manner that was intended by its creator; the always-altering and heterogeneous environments of the Internet had made it even more exponentially possible for an image’s meaning to be (mis)translated in ways that were never imagined by the image’s creator.” p. 33

reblogged on Tumblr 445 times, where the title of the book, author and quotation were removed by users in the process.” – via maryanne casasanta

wow.  i love this piece.  i can’t help but imagine encountering this work in the future with missing context.  i think it might resonate even more deeply.
at some point i’m hoping to have time to share my thoughts more formally about ddddoomed  (i probably won’t.)  it’s been coming up again lately in the studio and with friends (a couple of whom have image aggregators : – )
the essay definitely hits on a lot of questions i’m really interested in but, for me, to believe that something as powerful as “the image”, could be corrupted or rendered aimless or impotent by something like i.a.’s or tumblr’s?  that’s a view that seems to be missing some deep and “essential information.”  
“Footfalls echo in the memory
Down the passage which we did not take
Towards the door we never opened.” – ts eliot
i love the idea that an image can be given a life its never had before.  where is it going? where did it come from?  what will it become?  we could ask the same question of ourselves … and we could laugh!
this is the lumber of life / this is the lake of our feeling via seth price

and the internet is for surfing!
please enjoy the time while it is passing by and, if it seems like a worthwhile thing for you to do, try to seek beginnings in things rather than imaging their endings. 
posted by matt olson