we’re super excited to announce scattered light, a participatory poster and attendant photo exhibition project by asdf, commissioned by rolu.
in the fall of 2009 we asked asdf, the art collaboration between mylinh trieu nguyen and david horvitz, to develop a project that would attempt to reacquaint the viewer to his/her surrounding environment and introduce another way of seeing the things around them. they came up with scattered light.  here’s how the project works:
– asdf designed six posters.                                                                                      – one poster will be released a month                                                                        – each poster has a photo by david horvitz on one side and a text on the other.             – the photo and text combine to present various themes relating to space / place. 
– each poster release also serves as an open call for photographic responses.             – the response should be based on the text and image as well as an assignment.         – the assignment is announced with each posters release / open call.                          – these open calls are open to everyone who wishes to participate.
– participants submit a hi-res digital photo and/or a photographic print.                         – the digital photos will be displayed as a rotating set of images.                                  – the prints will be displayed at scattered light the exhibition.                                       – the exhibition will be held in may and june 2010 at art of this gallery in minneapolis.    – the open calls will all remain open until the exhibition comes down.
you are invited to participate.  we hope you participate!
you can learn more here: http://www.ro-lu.com/asdf 
and acquire poster one here / poster two here / poster three here along with their corresponding assignments.
if you wish to purchase a full set of scattered light posters, they are available at the walker art center book store (mpls), golden age (chicago), cinders gallery (brooklyn),  a estante (portugal) and motto (berlin). more shops internationally soon.
email any questions to info@ro-lu.com
more soon.
posted by matt olson